Immersive ad campaign for a true crime podcast.

Ad campaign for the fictional Audible Originals title 'Out West', a podcast uncovering the darkest crimes of the American Frontier. Captivating three dimensional ad spaces reflect the ability of the podcast to transport the listener from their everyday surroundings into the Old West.


Inspired by the true story of axe murderer Charles Kennedy, these weapon images create a chilling conversation starter with the missing axe lodged within the local area.


In addition to the OOH ‘killer stories’ campaign, the podcast is advertised to commuters within train stations, encouraging them to fill their travel time listening to the podcast, afterall they have plenty of time to kill...